RED Concept

Red Espresso Bar is an innovative, scalable franchise concept. The cafes serve primarily coffee drinks, french pastries, deli-style sandwiches, pastas and salads freshly-squeezed juice and healthy snacks.

Red Espresso Bar's core business is coffee. We present a new and revolutionary trend – specialty-coffee shops. Our coffee is freshly roasted every day in each of Red’s coffee shops in the most advanced automated equipment in the world.

We invest care into choosing the beans and the recipes. We understand that a good coffee drink is not just a product, but a service: it involves a degree of performance and expertise in preparing. Therefore, each barista goes through a certified course prior to serving customers. Red Espresso Bar's unique selling proposition is its fully-equipped and staffed in-house roasting facilities. In-house roasting fills the café with the palpable aroma of freshly roasted choice beans.

SPEED – RED uses specialized technologies and emphasizes staff training to ensure that products are delivered to customers very fast.

FRESHNESS – RED's coffee is freshly roasted every day – we believe that beans should be roasted where coffee is brewed.
Our meals are prepared only as ordered by customers, and only with fresh, choice ingredients, which are delivered daily to each branch. Preparing meals by order allows customers to personalize their orders.

VALUE – the RED team seeks regular, repeat customers, by offering the best value for their money. And, smiling doesn't add anything to food cost: our staff is trained to provide personalized, friendly service, which we believe is crucial to building a loyal customer base.

HEALTH – the RED management understands that today's customers are informed about the importance of diet in health and appearance. Therefore, our dietary experts ensure that each meal is nutritionally balanced and contributes positively to our customer's health.

DESIGN – RED employs top designers and entertainment experts to create a hip coffee bar experience. Everything – from the furnishings to the dishes to the music – is designed in concept
to create a top, identifiable brand.

INNOVATION – we believe that innovation is the key to keeping the edge among our competitors. RED is continually researching and implementing new communication, entertainment and service technologies in our branches. In addition to new technologies, RED also keeps abreast of market data in order to anticipate consumer demands with innovative products and services.

RED's strong management team boasts a wide range of talent, experience and initiative. The team includes international entrepreneurs, designers and specialized consultants, all with years of experience managing international coffee chains.